Single voice will build a nation brand

first_img“Brand South Africa is the authority that can help us all speak with one voice, with one identity,” Sithembile Ntombela, BSA general manager of marketing, at the organisation’s stakeholder workshop.Johannesburg, Thursday 2 June 2016 – Stakeholders agree that a nation and its representatives need to all convey the same message to build the brand. For South Africa, people need to overcome the disconnect between the image they have of themselves and the way the rest of the world sees the country.It was easier to remind visitors, and South Africans, of our uniqueness if we had one voice, said Thabo Masebe, who delivered the keynote address at the first of a series of workshops on nation branding held by Brand South Africa.Communication specialists from national, provincial and municipal government as well as representatives of state-owned enterprises (SOEs) such as Eskom convened to listen to presentations on branding, and more specifically nation branding, at the organisation’s head offices on 31 May.The departments and SOEs had to be united behind a single purpose, pointed out Masebe, who is the deputy director-general of Gauteng Provincial Communication Services.“There are events, like 2010 [the FIFA World Cup], that leave a mark. The question we need to answer is: how do we host the world in a way that lets them know that South Africa is the place to be.”A strong brand was built not just on a strong identity consistently communicated, but on being brave enough to embrace all that the brand represented, said Greg Maloka, the managing director of radio station Khaya FM. This honest approach, in nation branding, was the equivalent of the emotional attachment people developed towards commercial brands.“A nation is people with different experiences. What is it that appeals to us all on an emotional level? Is our diversity a strength or a weakness? Do we have a shared vision? How do we draw people in to share our diversity? If we all co-create this identity, then South Africans own the brand and are invested in its growth.”Dr Petrus de Kock spoke of the need for a single message to be delivered with one voice. Too many voices led to confusion, explained De Kock, Brand South Africa’s general manager of research. As an example, he pointed to the difference in perception foreigners had of South Africa versus the way we imagined the country to be.“Globally, audiences perceive us more positively than we do. Our open democratic system and strong institutions are important to investors and we remain the largest recipient of foreign direct investment in Africa. Importantly, for the way we are perceived in Africa, we are the second largest source of investment in Africa,” he said.“For business, South Africa is the place to be if you want to do business in Africa. We are not doing ourselves any favours if we ignore the challenge of how we perceive ourselves.”Masebe said this was the result of people’s perceptions and as communicators it was the responsibility of the assembly to work to change that. “South Africans are positive about the country but they believe that the government has removed themselves from the people. We are the ones who need to change that (perception).”Brand South Africa was the organisation to do just that, added Sithembile Ntombela, the general manager of marketing. “Brand South Africa is the authority that can help us all speak with one voice, with one identity.”Its approach – to be both proactive and reactive – was the best way for a country brand to communicate its uniqueness successfully. Like great commercial brands, South Africa’s message should be focused, distinct, relevant and consistent. With Brand South Africa as the lead, South Africa’s message – its unique promise as a nation and destination – would be clearly heard.last_img read more

Dube TradePort key to attracting foreign investment in SA

first_img8 October 2014The official launch of the Dube TradePort Industrial Development Zone (DTP IDZ) reaffirms its role as an important investment destination not only for KwaZulu-Natal but for South Africa as a whole.Located 30 kilometres north of Durban, the DTP IDZ is a business entity of the KwaZulu-Natal provincial government aimed at attracting investment in the province. Considered one of South Africa’s top 10 investment opportunities, the DTP IDZ prides itself as the only facility in Africa combining an international airport, dedicated cargo terminal, warehousing, offices, retail, hotels and agriculture.Speaking at the official launch of the IDZ attended by top national and provincial government leaders on Tuesday, 7 October, chairperson of the DTP IDZ board Dr Zanele Bridgette Gasa said the IDZ has attracted plenty of private sector interest since it was designated an industrial development zone in July this year.Local and international investment“Against the backdrop of exceptionally pleasing private sector interest in and uptake of investment opportunities at Dube TradePort, we are excited by the designation of Dube TradePort as an Industrial Development Zone which will allow us to further target local and foreign investment. Work on this front is ongoing and we anticipate forging synergistic relationships with other identified industrial economic hubs for the benefit of the entire Province and its business community,’ she said.Adding, Gasa said the DTP IDZ is Africa’s first purpose-built aerotropolis with an international airport as its core.“This freight-orientated Aerotropolis coupled with IDZ designation will certainly quicken the pace of development at Dube TradePort and, I would confidently add, increase demand for greater levels of airlift out of Durban to domestic, regional and international markets. This would, in turn, augment efforts to grow our strategically influential location – together with two of Africa’s major seaports – to become a truly viable and sustainable alternative gateway to South Africa, Africa and the world.’Over the past five years, the DTP IDZ has grown in size to 2 840 hectares and has managed to attract over R 900 million in private investment. During this time it has managed to create an estimated 16 527 new job opportunities across the country and it is envisaged this number will increase with new development opportunities.Benefits for enterprisesThe DTP IDZ carries with it a range of benefits for enterprises, according to Saxen van Coller, DTP IDZ’s chief executive officer. These benefits include both fiscal and customs incentives which are specifically geared towards agri-processing and manufacturing enterprises located within Dube TradeZone and Dube AgriZone.“This represents the first phase of Dube TradePort Corporation’s roll-out and will cover some 300 hectares of agri- processing and industrial activities, growing to more than 700 hectares into the future,’ said Van Coller.The Dube TradePort Industrial Development Zone will have a set of priority sectors that will comprise the core of its clustering approach, through which it will drive growth.These sectors include:Aerospace and aviation-linked manufacturing and related servicesAgriculture and agro-processing, inclusive of horticulture, aquaculture and floricultureElectronics manufacturing and assemblyMedical and pharmaceutical production and distributionClothing and textilesHowever, supplementary sectors will form part of the IDZ’s approach and include freight-forwarding and aviation services; warehousing and storage; logistics and distribution, light manufacturing and assembly; high-tech and automotive industries; and aquaculture and cold storage, among other supplementary sectors.Support from national governmentThe IDZ enjoys support from national government by forming part of South Africa’s National Infrastructure Plan, as outlined in the Presidential Infrastructure Co-ordinating Commission (PICC) under Strategic Infrastructure Programme 2, according to Michael Mabuyakhulu, MEC for economic development, tourism and environmental affairs in KwaZulu-Natal. “Government’s backing and our bold vision of a 60-year master plan, gives investors the security of sustained growth and development,’ he said.Officially launching the DTP IDZ, President Jacob Zuma said the DTP IDZ takes forward South Africa’s industrialisation and development goals. He said the IDZ has enormous potential for economic growth in KwaZulu-Natal. “With everything going well as planned, it is expected that the contribution of the Dube Trade Port to the Gross Domestic Product would amount to R5.6 billion by 2060,’ he said.Since the announcement of the new support package for IDZs, there has been a significant interest by foreign and domestic investors, according to Zuma.“This year alone the COEGA Industrial Development Zone in Port Elizabeth has attracted over R1.8 billion in investments.“The East London Industrial Development Zone has attracted over R500 million in investments. The Saldanha Industrial Development Zone, though new and not fully developed, has already attracted interest of 19 potential investors who would like to be located there,’ Zuma said.South Africa’s IDZs have made crucial contributions to the economic success of many developing nations including China which has emerge as a global economic powerhouse. South African policy makers have worked tirelessly to successfully test the market economy business and have created these Industrial Development Zone designations in line with the country’s industrial development strategy, according to a statement from the DTP IDZ.“The aim [is] to bring in new institutions that will contribute significantly to gross domestic product, employment, exports, and attraction of foreign investment, as well as the adoption of new technologies and management practices helping to create a model for the rest of the country to follow,’ affirms the statement.– SAinfo reporterlast_img read more

Braun Energy Cells To Replace CTS2 For Braun Gas Stylers – We bought these for a friend to go travelling with

first_imgProducts explained was the item speedily sent , a very pleased shopper.Superb company at a very good value.Excellent, rare post at a pretty reasonable value. Superb, exceptional post at a extremely good price tag, correctly packed, incredibly quick global supply. Very advisable supplier.Here are the specifications for the Braun Energy Cells To Replace CTS2 For Braun Gas Stylers:2 pack of liquid energy cells from enRgy replaces the previous CTS2 cartridge, and is guaranteed to fit your Braun gas styler.2 x 12.5ml/7gPleased but don’t look to very last very long.Just the very same as the originals but as they don’t. Exactly the exact same as the originals but as they will not look to do them any more bought these. Some companies however provide them (ought to be previous stock) at an exhorbitant price tag but these are just a portion of what they charge.Reviews from purchasers :Exactly the same as the originals but as they don’t Excellent, rare article at a very fair priceGreat value good serviceWe bought these for a friend to go travelling with Braun energy cellsGas for Braun hair cerlerPretty pleased to be ready to get thanks.These alternative energy cells are as great if not far better then the unique they last as extensive and reach the same heat swiftly.We acquired these for a friend to go travelling with. We acquired these for a buddy to go travelling with, she has not explained to us of any challenges so they have to have been okagain the postage was on time.last_img read more

Digital Activism: An Interview with Mary Joyce

first_imgTags:#Ai Weiwei Event#conferences#Interviews#People in Tech#web Related Posts richard macmanus Digital activism is defined by the newly launched Meta-Activism Project as “the practice of using digital technology for political and social change.” One of the leaders in the field of digital activism is Mary Joyce, the founder and executive director of the Meta-Activism Project. Joyce is among the most knowledgeable and experienced digital activists in the world. She also founded DigiActive.org in 2007, a volunteer organization for grassroots activists. In 2008, she was New Media Operations Manager for Barack Obama’s presidential campaign.As a lead-up to the upcoming event in New York City with Chinese digital activist Ai Weiwei, Twitter co-founder Jack Dorsey and yours truly, I interviewed Mary Joyce about the strategies and success stories of digital activism.RWW: You recently moved on from DigiActive in order to create a new organization for digital activism. Can you tell us more about what that will be?MJ: The new organization is called the Meta-Activism Project (MAP) and its goal is to build the field of digital activism by catalyzing a body of strategic knowledge unique to the field.  Today’s digital activist is in an untenable position: caught between the 100-ton rock of pre-digital strategy and the thousand slippery pebbles of highly-contextual tactical knowledge that focuses on a seemingly endless stream of new social media applications.  We want to build a new body of activism strategy that recognizes the radically different communications infrastructure of the digitally networked world.I am really excited to announce the official launch of the Meta-Activism Project on ReadWriteWeb! The site – http://meta-activism.org – went live at the end of last week and, though it is pretty bare now, we’d like it to be a central location for people interested in building a body of knowledge about the fundamental mechanics of digital activism.RWW: We’ve heard a lot about Twitter being used in Iran last year, and the subsequent blocking of social media services like Twitter and Facebook in China. What other countries have social media tools had a big impact in, for digital activism?MJ: Judging impact is quite tricky in the field of digital activism, as few cases of digital activism are actual successes.  Usually we judge the success of an activism campaign by whether the activists achieved their campaign goal.  However, in almost all of the famous cases of digital activism “success” – the post-election mobilizations in Iran and Moldova in 2009 or the 2008 general strike in Egypt – while activists did successfully mobilize using social media, they did not achieve their campaign goal, be it to overturn an allegedly fraudulent election result or the wide range of social and political reforms demanded by the strike organizers.  Mary doing digital activism training at Video Camp GoaThe measuring of impact thus becomes extremely subjective.  Digital activism proponents want to count mobilization as success even when the goal is not achieved, while skeptics and pessimists point out that, by traditional measures, most digital activism campaigns are failures.  Though I am certainly a proponent of digital activism, I would actually side with the skeptics here.  In order to really push the field forward, we need to set high standards for digital activism success and not be satisfied with half-measures. RWW: Facebook and Twitter are the two most high profile social media tools being used for digital activism. Are there any other Internet tools that have had success, that perhaps people aren’t as aware of?MJ: I could tell you, but that tool would probably become outdated in a few months, or would prove useless out of its original context.  That’s the problem with tactical knowledge: tools change, contexts change, and activists are forever playing catch-up.  Probably the greatest factor which determines the utility of an application to activists is scale and “use neutrality.”  Scale means that the tool needs to reach a certain critical mass of users before you will have the network effects that will either make it likely that activists will become aware of it (in the case of something like Tor or proxy servers) or, in the case of social platforms, that enough people will be on the platform to constitute a meaningful audience for an activist message. “Use neutrality” means that it can be easily co opted, that its architecture can facilitate a wide variety of interactions and does not dictate the content of hosted files.  YouTube, Facebook, Twitter, and Blogger are use neutral, LastFM and Bloglines are not. Mary at the Women’s Leadership and Technology Conference, Sharjah, UAERWW: Over the past year or so, can you describe a couple of success stories for digital activism using web tools.MJ: Ha! More about measuring success. With the lack of true success, it is no wonder that people are so eager for these stories.  I think the traditionally-defined successes in this field (i.e. when the campaign goal is achieved) are much smaller and less dramatic – NGO meets fundraising goal through online donations (multiple cases), bloggers get a corporation to withdraw an offensive advertisement (e.g. Motrin), a social network lifts a questionable national block (e.g. LinkedIn in Syria).  In the high-stakes activism campaigns that intend to make dramatic changes at the national and international level, I would say that we have cases of successful mobilization – Iran, Moldova, Egypt – without successful campaigns.RWW: In terms of China, a lot has been written about the censorship there – both the Great Firewall that blocks certain sites and domains, and the self-censorship that many companies have to do in order to survive. Currently Google is trying to challenge censorship, but we’re not sure how successful even a hugely influential company like Google will be. So what, if anything, can ordinary people do in terms of digital activism to support the freeing up of the Chinese Internet?MJ: I am not an expert on China, but it seems like the best strategy for defeating the Great Firewall is to make it obsolete: create so many ways of getting around it that it no longer successfully censors Chinese Internet users.  This means both creating new circumvention tools – more Psiphons, proxies, Tors, FreeGates – and finding new and innovative ways to get those tools to Chinese users.RWW: Thanks Mary for this illuminating interview. We at ReadWriteWeb wish you the best with the newly launched Meta-Activism Project! A Web Developer’s New Best Friend is the AI Wai…center_img Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic…last_img read more

India vies for Cricket World Cup, but chances next to nothing

first_imgSAME OLD STORY: Sourav Ganguly after losing the Mumbai ODI to EnglandWhat are India’s chances of winning the World Cup? In hockey later this month, not bad at all. In cricket, exactly a year from now – less than zero.Too much time in the sun, you think? Typical hysterical Indian,SAME OLD STORY: Sourav Ganguly after losing the Mumbai ODI to EnglandWhat are India’s chances of winning the World Cup? In hockey later this month, not bad at all. In cricket, exactly a year from now – less than zero.Too much time in the sun, you think? Typical hysterical Indian reaction to the one-day series against England? Most of all, far too early to panic?In fact, not a moment too soon. What England left behind, other than mass depression, were Nasser Hussain’s words, “Put the Indians under pressure and they tend to crack.” Hussain, a curious mix of bottle and whine in India, said it over and over again. Over and over again, the Indians obliged. Leading the one-day series’ 2-1, they let England draw level and leave puffed with “moral” victory.There was deathly silence in the Indian dressing room at Mumbai, when for the third time in a month the Indians cracked while chasing a total more than 250. For a side that is known by the stardust of its batting, India’s performances from 2000 onwards, including nine straight losses in series finals, is like a ticking package: it could merely be a clock marking time or a bomb that rips into Indian hopes at the World Cup in South Africa 2003.Click here to EnlargeSays Indian team coach John Wright: “We have to understand what sort of team will win the cup-a quality fielding team with batting up to No. 8, a high-class batter who can bowl or keep wickets and specialist bowlers who can keep it tight in the slog overs.”Oh dear.advertisementOther teams have identified those personnel, their results from 2000 onwards indicate progress. England lost 13 straight games before beating Zimbabwe 5-0 and coming back from behind against India. New Zealand have beaten Australia three times in their last four games.Among the second-rung teams considered roughly on a par, only the West Indies and the recently rejuvenated Kiwis trail behind India in terms of win percentages. The national side remains a 50-50 team, and one-off sides don’t usually win a World Cup.Twenty-one-over 60 per cent-of 34 Indian defeats from 2000 onwards have come chasing totals. Against England a bunch of young batsmen who were put in front of the headlights of pressure, froze.Captain Sourav Ganguly defended his “inexperienced” batsmen but the brat pack is clearly not ready to seize a situation by the scruff as a matter of habit. Strangely each of them had begun looking like they could.Yuvraj Singh as early as the summer of 2000, Hemang Badani against the Australians and now Dinesh Mongia versus England have all won one-dayers on their own, but cannot produce regular sequels.On the other hand, these cricketers are worth at least a dozen runs in the field each, a skill not to be discounted. But for a team which considers batting as its strength, this is a gaping crack and it must be filled in by the World Cup.Click here to EnlargeWright, who even called chasing the “nemesis” of the Indian team against England, breaks the dilemma down into its working parts, “What we need is some glue: batsmen in the middle who can rotate the strike at about 80 per cent, keep a cool head when it’s time to collect.”After the hunters at the top – Tendulkar, Ganguly, Sehwag – do their job, it’s the gatherers who lose their way. “To be honest, no team likes /to chase,” says Robin Singh, one of the best middle-order finishers and fielders to play for India. “But the first thing is you have to make sure you play safe cricket and run hard, know what you can and cannot do.”It is where England managed to fight back in the one-day series, with an unglamorous and as “inexperienced” a line-up that just put its head down and ran more. In fact, Hussain’s men had a poorer net run rate than India, scored fewer runs in the series and hit lesser boundaries.The reason they won tight games: fewer “dot” balls (those off which runs are not scored), more singles, more twos, almost double the number of threes. Even the three hunters at the top were guilty of fuzzy logic when the field spread and their boundaries got fewer.There is a case for even moving one of the three-Tendulkar, even-to the middle, to guide the greenhorns and lead the charge home. Former India batsman Dilip Sardesai says, “They need some experience in the middle order.”Singh thinks a reason for the regular panic could be because none of the newcomers bats so low for their state teams. “It’s not an easy spot. When you are thrust in there, you come across situations you’ve never faced before. If you bat there regularly at six, you can think clearly in the crunch,” he says.advertisementWHO’S THE MAN? (From left) Mohammed Kaif, Hemang Badani and Dinesh Mongia failed to finish well against EnglandIt is about finding the bits-and-pieces man who is more than the sum of his bits and pieces. “We don’t have a single quality allrounder. I think we’ve left things too late,” says former India wicket-keeper Kiran More. Usually, people do not like to be proved wrong. But in the case of Indian cricket and the anticipated bleakness of its tomorrows, no one would like to be proved right either.Between now and the World Cup, India are scheduled to play at least 23 one-day internationals. Each of those 23 games could be a rung up a ladder or lurch down a blind alley. It depends entirely on those involved-officials, selectors, captain, coach and individual players.They have not all pulled in the same direction; the latest example being the selectors’ decision to drop Harbhajan Singh even before the series against England was won.If selections made from now fulfil whims rather than filling slots, the team is doubly doomed. It is time for those given chances to choose between the timid safety of the fringes, which they opted for against England, or the white heat of the centrestage.After the Mumbai game, Wright put out Indian cricket’s “situation vacant” notice, “What we need is a player to put up his hand and say, ‘Pick me. I’ll get you the runs. I’m the man.'” By the time 2003 comes around, one of “the Boys” will have to be that man.last_img read more

Botswana Benchmarking Visit a Credit to Jamaica’s Information System – High Commissioner

first_img The mission is seeking to learn more about the structure and processes of the agency. Story Highlights Jamaica’s High Commissioner to the Republic of South Africa, Her Excellency Norma Taylor Roberts, says it is to Jamaica’s credit that the Botswana government is seeking to integrate aspects of the island’s information system into the African country’s communications framework.“I am very happy that…Botswana has chosen Jamaica to benchmark their information services. It means that we are doing something good that another country can wish to pattern their information system off ours,” she told JIS News recently.For the past week, a five-member Botswana delegation has been in the island for a communication benchmarking visit with the Jamaica Information Service (JIS). The mission is seeking to learn more about the structure and processes of the agency and how it goes about disseminating Government information to its various publics. The delegation leaves the country on September 23.“The Botswana information system is located in the office of the presidency, so I think it is an honour for Jamaica to have been chosen and I really hope that this…will be a mutually beneficial exercise because in all areas, at all times, we can learn from each other and I hope it will be a very fruitful and productive encounter for both sides,” the High Commissioner said.Jamaica is accredited to 19 countries in Southern and Eastern Africa, including Botswana, to which Mrs. Taylor Roberts presented her credentials last week.Mrs. Taylor Roberts, who is based in Pretoria, is the second head of mission to South Africa since it was established in 2006. She noted that both countries have had a very close and historical political relationship through the anti-apartheid struggle, noting that the initial co-operation was essentially in the area of culture.“So, our objective now and our focus is trying to build the relations from just being the cultural and the emotional aspect to having a sustained programme of co-operation in trade, investment, tourism and as well as culture especially in the  creative industries area,” she stated.The delegation from Botswana includes Deputy Permanent Secretary, Ministry of State President, Botswana, Mogomotsi Kaboeamodimo; Director, Information Services Department, Russ Molosiwa; Managing Editor, Botswana Daily News, Charmaine Revaka; Chief Information Officer, Daphne Motsakae; and Radio Manager, Keitirile Mathapi. They got an opportunity to visit the JIS’ Television department as well as tour the Editorial, Radio, and Public Relations sections at the head office at Half-Way Tree Road.The group also got to see firsthand, how the JIS interacts with the public relations officers in government through a special meeting of government communicators hosted by Minister of Information, Senator the Hon. Sandrea Falconer. In addition, they interacted with mainstream media at a luncheon.The delegation also called on the Permanent Secretaries in the Office of the Prime Minister and the Ministry of Foreign Affairs and Foreign Trade – Ms. Onika Miller and Ambassador Paul Robotham, respectively. They also toured the Creative Production and Training Centre (CPTC), CARIMAC and the Public Broadcasting Corporation of Jamaica (PBCJ). The group also got to see firsthand, how the JIS interacts with the public relations officers in government. Jamaica is accredited to 19 countries in Southern and Eastern Africa, including Botswana.last_img read more