Published on April 29, 2020 at 1:20 pm Contact Danny: firstname.lastname@example.org | @DannyEmerman Facebook Twitter Google+ The NCAA took another step toward allowing college athletes to profit off their name, image and likeness during its Board of Governors meeting on Tuesday. Reform in this area will greatly affect college athletes across the nation, including at Syracuse. The Board of Governors, the NCAA’s highest governing body, expressed support for recommended rule changes, releasing an updated list of guidelines and “guardrails.” This comes after California passed the Fair Pay to Play Act in September and as many other states, including New York, have discussed legislation to compensate college athletes.Here are some important points from the NCAA’s conference call Wednesday morning: Athletes will be permitted to “receive compensation for third-party endorsements both related to and separate from athletics.” That includes being social media influencers, starting their own businesses and receiving payment for personal appearances.In advertisements or otherwise, athletes won’t be allowed to broadcast their trademarked school or conference logo.Universities and boosters can’t pay athletes for name, image and likeness activities in recruiting. Big East commissioner Val Ackerman called this issue “the source of the most concern.” The NCAA said it will need help from Congress to help regulate and monitor NIL rule changes.NCAA video games and replica jerseys remain “unworkable,” one official said. The lack of a player’s union prevents group licensing required for those entities. It will not be a free market for athletes. The NCAA is considering prohibiting certain companies from endorsing athletes due to previous involvement in rules infractions.Athletes can hire agents to help find marketing opportunities, but not professional sports opportunities.Athletes will have to disclose their contracts with their athletic departments to ensure compliance within the guidelines.There will be no cap on how much an athlete can be compensated by a third party, but the regulations limit some opportunities. The board expects the NCAA’s three divisions to move toward drafting NIL rules next January and implementing them for the 2021-22 academic year. “I think they need a year to work it out,” men’s basketball head coach Jim Boeheim recently told Brent Axe on ESPN Radio Syracuse. “It will pass, it will be granted. Obviously there are a lot of things that could happen in that … Are you going to be comfortable with the quarterback getting a $100,000 commercial at Alabama and the lineman getting nothing or less? In professional sports, the linemen, even though they don’t get as much as the quarterback, they get paid.” AdvertisementThis is placeholder textIf approved, Syracuse athletes will be able to make money off the field by fall 2021. Then, quarterback Tommy DeVito will be a redshirt senior, shooting guard Buddy Boeheim will be a senior, and incoming 5-star center Kamilla Cardoso will be a sophomore. Colleges will now have to prepare for the changing marketplace. Nebraska, for example, is partnering with a company that specializes in helping sport organizations and athletes monetize their social media followings and build individual brands. At Syracuse, sport management professor Dave Meluni started a “Brand Athletes” project in his SPM444 class where students create virtual athletes and develop their social media presence over a semester, eventually connecting them with brands. Meluni supports name, image and likeness compensation, and mentioned training camps, social media influencing and autograph signing as obvious marketing opportunities. “There’s brands out there that are looking for the influencer engagers on social media,” Meluni said. “And I think that’s going to be a huge piece.”Joseph Girard III has the 57,900 followers on Instagram, the most of any current SU athlete. Class of 2022 five-star commit Dior Johnson has 516,000. If adopted, the rules likely would impact athletes with bigger platforms on revenue-generating teams like football and men’s basketball than those on less popular Olympic sports. There likely would be exceptions, however. For example, women’s basketball star Tiana Mangakahia has more Instagram followers (11,900) than DeVito (11,700), indicating a high market value for endorsements. An athlete like women’s lacrosse attack Megan Carney, who’s in one of Meluni’s classes, may be able to go home to Texas — where the sport is growing rapidly — and hold a camp for kids. Maybe she can make $500, Meluni said, which could pay for her flight home for break. “I think for the non-revenue generating sports, there’s certainly an opportunity,” Meluni said. “And I don’t want to hear that there’s not.” Still, many hurdles remain. It’s unclear how the NCAA will enforce some of its “guardrails” in regards to agents, recruiting and fair value of endorsements. Meluni pointed to a potential conflict in multimedia rights deals and companies that sponsor schools — if Syracuse is a Pepsi school, could DeVito star in a Coca-Cola ad? There’s also uncertainty surrounding the capacity in which Congress will be able to help, especially as it’s currently trying to deal with the coronavirus pandemic.“You can’t overemphasize that there’s a lot to be determined going forward,” NCAA president Mark Emmert said. Comments
Sister Minne (right) with Rita Marley KINGSTON, Jamaica – Growing up in the Rastafarian commune of August Town, Jamaica during the 1970s, Robert Chin savored the natural dishes his mother prepared for family and high-profile clients like Bob Marley, Dennis Brown and Judy Mowatt. One year after his mother’s death, he and his siblings are looking to release her first cookbook.Known as Stanpipe, Robert is the eldest child for Minion Phillips, popularly known as Sister Minnie. She was a pioneer of vegetarian food, what Rastafarians popularly call Ital, in Jamaica. For years, she ran successful restaurants in Kingston, Jamaica’s capital, and Accra, Ghana where she lived for eight years.Stanpipe, a singjay, lives in Miramar. He communicates regularly with his brothers and sisters in Jamaica on a project that was dear to their mother. “Everything was done, she completed it an’ the Marley dem give her the rights before shi pass for the book to release,” he said.The Marley family gave the green light for the yet-titled book as some of its recipes, like One Drop and Stir it Up, are named for songs Bob Marley wrote. They include Ital and Red Peas stews which were among the dishes Sister Minnie prepared for the late reggae icon.According to Stanpipe, his brother Mikhail Phillips is currently shopping the manuscript to a publisher. Once a deal is sealed, they plan to release the book in September 2020 on the second anniversary of Sister Minnie’s death.The launch is scheduled for Hope Gardens, a botanical location in Kingston where she operated a popular restaurant for several years.From a middle-class family, Sister Minnie accepted the Rastafarian faith in the late 1960s while she was a student at the University of the West Indies in Kingston. There, she met and later married Peter Phillips, (currently leader of Jamaica’s opposition People’s National Party) who came from a similar background. They joined the Twelve Tribes of Israel and lived in August Town near to the UWI campus. Stanpipe was Sister Minnie’s child from a previous relationship, while she had four children for Peter Phillips.Sister Minnie was a confidant of Rita Marley, Bob Marley’s widow. They both lived in Accra for many years, with Minnie being appointed a Queen Mother in Asamankese, a city in south Ghana. Sister Minnie returned to Jamaica in 2014, and died last year from compilations of cardiac arrest.Stanpipe, whose EP Life Journey was released in September, hopes to visit Ghana soon to fulfill another of his mother’s goals.“We plan to appoint somebody to sit on her Stool ‘cause she’s a Queen Mother. We want to set up some farming so that the youths in the village can earn money to take care of themselves,” he said.